“The money is in the list”. I am sure you have heard this advice more than a billion times by now. And I am also sure you are making every effort you can to grow your email list. If you haven’t started building your email list, you should start today. Building an email list is one of the most important things you can do for your business to grow your revenue, increase traffic to your website, build brand awareness, launch new projects and promotions and so on. By capturing a customer’s email address and adding it your list, they have given you permission to keep in touch and these are some of the most important people to have around your business.
While the strategies you use to grow your email list are really important, it’s also important to choose the perfect email marketing service for your business/blog from the beginning of your journey as each provider has different pros and cons and will suit different needs. For example, a small hobby blog that emails its subscribers once a month will have different needs to a large multinational company which sends out hundreds of thousands or even millions of emails per week.
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There are a lot of different email service providers that suit a different kind of needs. If you do a Google search for Email Marketing Services, you can be overwhelmed with the sheer amount that are available. While you have a lot of choices when it comes to choosing an email marketing service, it can be a challenge to find the perfect service that suits your needs. So, to save you tons of hours researching, I will guide you through the best email marketing services available in 2017.
Constant Contact
Constant Contact is one of the most popular and the fastest growing email marketing services. It offers a simple interface you can use to easily manage your campaigns, email lists and subscribers.
If you are just starting out with Email Marketing, Constant Contact is the way to go. It’s really easy to use and beginner-friendly. It offers unlimited emails, 1GB of file storage and dozens of mobile responsive email templates.
Features:
- Offers a free 60-day trial that doesn’t require a credit card.
- Really easy to use and beginner-friendly.
- Dozens of templates to choose from.
- Allows you to send unlimited emails.
Price: Starts at $20/month for less than 500 subscribers.
Aweber
Aweber is a popular email marketing service that is used by thousands of professional bloggers and companies online. It offers tons of integrations and easily connects with most of the list-building tools like Sumo and OptinMonster.
Every plan comes with over 700 email templates and unlimited emails. It offers easy-to-use marketing automation tools you can use to easily automate your email marketing.
Features:
- Over 700 email templates to choose from.
- All features are included in every plan. The only restriction is the list size.
- Allows sending unlimited emails.
Price: Starts at $19/month for less than 500 subscribers.
ConvertKit
ConvertKit is an email marketing service that unlike other services are made for professional bloggers. It’s used by popular bloggers like Pat Flynn. Unlike other services, ConvertKit doesn’t come with thousands of complex features and offers a simple service with only the features you will need as a blogger.
It also offers an easy-to-use landing page builder that allows you to build simple landing pages for your website. While you shouldn’t expect much from the landing page builder, it does, however, offer tons of features, is really easy to use and gets the job done.
Unlike other email marketing services, ConvertKit is a subscriber-based service. That means you will have to use tags and automation rules instead of lists to send emails which make it super easy to use. And unlike other services, you will not be charged for the same subscriber twice if it exists in more than one lists.
Features:
- Offers a simple service that is made for professional bloggers.
- An easy to use interface.
- Offers a 30-day refund policy.
- Comes with an easy-to-use landing page builder.
Price: Plans starting at $29/month
Get Response
Get Response is one of the easiest and the most popular email marketing platform. It’s used by big brands as well as many popular bloggers. It offers the most features and is one of the easiest platforms.
It’s not just an email marketing service provider, but also a landing page builder, a webinar hosting software and a marketing automation tool. While all of the features offered by GetResponse are really easy to use and offer tons of value, the tool itself can be overwhelming for a blogger who is just starting out.
Features:
- More than just an email marketing platform.
- Relatively cheaper than most other platforms.
- One of the easiest email marketing services available.
Price: Starts at $15/month for less than 1000 subscribers.
MailChimp
MailChimp is the most popular email marketing service on the internet. And no list of email marketing services can end without this service. It’s used by a lot of popular brands and professional bloggers.
You can try it for free if you have less than two thousand subscribers. It offers a simple, easy-to-use interface to help you easily manage your list and campaigns. It comes with dozens of responsive email templates and offers a really easy-to-use email marketing automation tool.
Features:
- Offers a free account for up to two thousand subscribers and 12000 emails.
- Easy-to-use and beginner-friendly.
Price: Offers a forever free plan for less than 2000 subscribers. Premium plans start at $10/month
Campaign Monitor
Campaign Monitor is a popular email marketing service used by over 200 thousand businesses including big brands like Adidas and BuzzFeed.
It comes with an easy-to-use drag and drop email builder you can use to easily design professional-looking emails within minutes. It offers dozens of email templates that are professional-looking and adapt to all screen sizes.
Unlike a lot of other email providers on this list, Campaign Monitor limits the amount of emails you can send per month.
Features:
- You can get started for free and pay only when you are ready to send your first email marketing campaign.
- Dozens of responsive email templates to choose from.
- Integrates with hundreds of other apps.
Price: Plans starting at $9/month for less than 500 subscribers.
Active Campaign
Active Campaign is an email marketing platform that combines all your marketing and automation with CRM and sales. It’s best suited for businesses who rely on sales to get more customers. If you are a blogger, ActiveCampaign isn’t the best choice for you, because you probably don’t need a CRM and have nothing to do with sales.
It’s really easy-to-use and offers dozens of responsive email templates that you can customize within minutes. It offers an on-site messaging tool that you can use to offer live chat support to your customers and visitors. It also offers the ability to send SMS to your leads and subscribers.
Features:
- Comes with integrated CRM to help you achieve better results with sales.
- Integrates with most of the popular apps like BigCommerce, Shopify, and UnBounce.
- Dozens of free templates to choose from.
- Offers an on-site messaging tool you can use to offer live chat functionality on your website.
- Offers unlimited emails on all plans.
Price: Starting at $9/month for less that 500 subscribers.
Mad Mimi
Mad Mimi is a simple email marketing service by GoDaddy. Over 125 thousand businesses use Mad Mimi to send over 45 million emails every single day. It’s really easy-to-use and suitable for beginners.
It offers a free plan that allows up to 100 contacts (subscribers). All the plans come with unlimited emails and offer a clean interface to help you design beautiful responsive emails within minutes.
Features:
- Really easy to use and beginner-friendly.
- Offers a free plan for up to a hundred subscribers.
- A clean interface that allows you to easily design professional-looking emails within minutes.
Price: Plans starting at $10/month for less than 500 subscribers.
Stream Send
Stream Send is an email marketing platform that is around since 2004. It’s easy-to-use and offers dozens of useful features. It allows you to use behavior automation to send the right message at the right time.
It offers over a dozen responsive professional-looking email templates that you can easily customize within minutes. StreamSend also offers an easy-to-use interface that allows you to automate your marketing. You can use the marketing automation system to send emails when your users abandon their carts or if they haven’t logged into your app since a long time.
Features:
- Powerful marketing automation system.
- Integrates with a lot of popular apps.
- Beginner-friendly interface.
- Dozens of professional-looking responsive email templates to choose from.
Price: Plans starting at $20/month for less than 1250 subscribers.
Can’t Decide?
Still, can’t decide? Let me make it easy for you.
If you are a beginner looking for an easy-to-use service, your best choice is Constant Contact.
If you are just getting started with Email Marketing and just want to test the waters, MailChimp is the way to go. They offer a free plan that allows you to send 12000 emails a month to up to 2000 subscribers.
If you are a professional blogger looking for a simple tool that doesn’t offer a million features that you will never use, ConvertKit is your best choice. It is really easy to use, is made for bloggers and only offers features that you will need as a blogger.
