Author: Lyn

Creating a multilingual website is a great way to reach a wider audience and expand your business into new markets. Once your business reaches a certain point in your original language, you may find yourself wanting to branch out and reach a wider range of customers. You can always tackle new niches or become more aggressive in the way you approach advertising and marketing. A simpler approach, however, may be to translate your entire site into another language and target customers in a new region. Weglot is an application that helps you do just that. Weglot started out as a…

If you’ve been blogging for a while, you may want to consider performing a content audit on your site. A lot of things can slip through the cracks while you’re hustling trying to put as much quality content out there as possible. It’s important to analyze your content every few years to pinpoint missed marketing opportunities, SEO issues and underperforming content. We’re going to go over what a content audit is in this post as well as what the purpose of performing one is as well as the data you’re able to collect from one. We’ll then go over how…

WordPress search, in past and present, is notorious for being unreliable. It’s meant to make it easy for users to find what they need on your site, but it’s not always accurate. Sometimes it lists posts and pages it thinks are related to your search term but lists them in chronological order, so you aren’t sure which post is most relevant. Other times it doesn’t seem to understand what you’re searching for at all. The WordPress team has improved the search function in WordPress core over the years, but there’s always room for further advancement. We’re going to go over…

Lead magnets are growing more and more popular every year, but they’re still an underused tool in email marketing. Your email list is one of the most important aspects of your business. It aids in the growth and success of your online efforts by connecting you with the people who casually, and not so casually, visit your website. Lead magnets provide an easier way for you to grow your email list, and they can even affect the quality of the people who subscribe to your list (more on that later). We’re going to go over what lead magnets are and…

Growing a membership website is hard work. Fortunately, growing a membership website in WordPress makes things a heck of a lot easier. From deciding which membership levels to use to determining pricing structures and additional features to add, every move you make has a direct impact on how well your business grows. We’re going to focus on a few specific tips you can use to grow your membership website using WordPress. Because we’re focusing on WordPress in this article, we’ll be mentioning a handful of membership plugins you can use. Check out a similar article we published on this topic…

Keeping your WordPress installation secure should be your number one priority when it comes to managing a website. WordPress is one of the most popular content management systems available in the world of web development with a market share of over 27%. Similar to Windows, this popularity only encourages hackers to prefer attacking WordPress sites over sites built on other CMSs. To make matters worse, studies have shown that over 70% of WordPress installations are vulnerable to attacks. Clearly, WordPress security is an issue, one far too many sites don’t take seriously enough. That’s why we’re going over our top…

The WordPress admin area is your first port of call when it comes to managing your website. It’s where you’ll spend time managing updates, performing routine maintenance, publishing posts and more. This is why so many default settings and plugins that allow you to alter the way the admin area looks and functions exist. It’s only natural for some users to want to make the WordPress admin a little more comfortable by using it in their native languages. It should be noted we are not referring to making your site multilingual. You can check out our post How to Create…

Photo galleries are quite useful in web design, particularly for online publications. They allow you to showcase multiple images without having to stack them in a vertical row the user has to scroll through to view. They’re also aesthetically-pleasing enough to complement your images, making them wonderful options to showcase professionally-shot photographs. If you have a website which deals with a lot of images, it can make sense to use display them with a gallery. Our of the box, WordPress has gallery functionality built-in and will work well with most WordPress themes. If you need something a little more advanced,…

You’ve put in a lot of work before you’ve come to the point where you need to learn how to market your WordPress plugin. You’ve learned PHP, JavaScript and the fundamentals of WordPress core. You’ve learned enough about the community to come up with an idea you feel they’ll love. You’ve gone through the grueling work of developing and releasing the plugin, but the hard work isn’t over quite yet. It’s time to market it. There are many different ways you can market your plugin, but we’re going to focus on the most important steps you need to take and…

Creating a multilingual WordPress site is a great way to expand your business’ global reach. It isn’t always an inexpensive way to do this, and it can be more complicated than it’s worth at times, but its benefits far outweigh these minor inconveniences, especially when you use the right tools. We’re going to go over the many different methods you can use to translate your site’s content and create a multilingual version of it. We’ll also go over the individual tools you can use to implement each method. Let’s start with why you’d want to create a multilingual site in…